Rachel O’h-Uiginn, Undercurrent Coaching
Part IV of a series of articles focusing on the integration of social media in a coaching practice.
If you’re a new coach starting out, or a veteran in need of a re-vamp online, creating a blog is a simple and effective way to build a wider online audience.
Entry into the blogosphere is simple and sites like WordPress, Tumblr & Blogger can have you up and running in less than ten minutes. Many people opt for using a blog as their primary website, and a basic one is free and user-friendly with a majority of the design work already done for you.
Where to start?
DO write about what you know. People understand that a blog is a perspective the writer has, so why not share what you are familiar with? Your posts should put your reader firsts but must authentically be your own voice. This way, your passion, enthusiasm and expertise will come through and readers will appreciate it.
DO integrate your blog into a social media strategy. Your blog is at the core of your online presence and must amplify your message. “A blog can also be the centerpiece for a social media effort, driving visitors from Twitter, Facebook and LinkedIn back to the blog through calls-to-action and landing pages,” explains Douglas Karr, the author of Corporate Blogging for Dummies.
DO connect with others blogs. This is how your readership grows. Make connections with other bloggers by guest posting and commenting on their work. What you share and offer others will come back in multitudes of support for practice.
DO learn about analytics. It may seem daunting, but understanding how your blog is performing is critical to its success. Whatever blogging platform you choose, chances are they have built-in analytics monitors. Spend some time learning and leveraging what you find.
DO be consistent. This goes for both your content and how often you post. If you’re blogging for your coaching practice, content should echo your target market’s needs and your specialty. Stay on message. It’s also important to be consistent with how frequently you update you blog. Devoting time for writing will greatly enhance your content quality and readership.
Perhaps the greatest benefit of all will be what you personally learn and experience by maintaining a blog. Time and time again, people say that keeping a blog not only helps their business grow, but increases their self-confidence as a trusted coach.