By Rachel O’h-Uiginn, Undercurrent Coaching
Part III of a series of articles focusing on the integration of social media in a coaching practice.
The Facebook “Like” button is quickly become a cultural icon. A little thumbs up goes a long way, so why not give your coaching business that extra boost of confidence? Creating and promoting your practice via a Facebook page will help contribute to a community online with your brand at the center.
When managing your Facebook page, consider these approaches: Tell; don’t sell, quality content and positive interaction.
The quickest way to lose followers on Facebook is by being pushy and one-dimensional about your services. Remember – Facebook is driven by behaviors and interests, and people can sense when someone is being gimmicky. Tell your coaching success, benefits and opportunities in a way that speaks to your audiences’ curiosity; don’t sell it to them.
As discussed in the previous article “Pillars of social media,” your mission and message should echo throughout all your page posts. Engage your fan-base by providing interesting, relevant and action-oriented content. You want your followers to get excited when your post appears in their home feed. They trust that you’re able to speak to their desires and needs.
Keeping your audience engaged is just one part – you need to positively interact with other coaches, pages and groups that can help support your practice. A one-way business ultimately leads to a dead end. Like, post, comment and reference other coaches and groups on Facebook. It will show that you’re keeping a pulse on what’s out there and others will be more likely to return the favor.
Once you create your page, invite your friends, family and current clients to LIKE your page. Social media works exponentially, so once a connection likes your page, their action is seen by their contacts, ect. For greater social reach, you can also implement the “like” button on your website to track back to your page.
Your Facebook page is about your practice, but is ultimately for your fans – respect and appreciate them for it!
Rachel O’h-Uiginn of Undercurrent Coaching helps ignite the personal development of the Millennial Generation. For more information, please visit Undercurrent Coaching website.