Sales

Emotional Intelligent Selling

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Research conducted by Emotional Intelligent (EI) thought leaders Genos suggests that sales people who demonstrate emotionally intelligent behavior have an edge. In this study it was shown that a group of 40 sales people out performed a comparable controlled group by 12% following their developmental experience with EI (Jennings and Palmer, 2007). So how does a salesperson demonstrating emotionally intelligent behavior show up?

1. Self Awareness
How you show up and present yourself (look, demeanor, attitude, communication style, etc) to a client forms a huge part of how they perceive (and feel about) you. Know what this is as their perception of you is their reality and first impressions can be lasting.

2. Awareness of Others
Sincerely help the client get what they want to buy, rather than what you want to sell. Consequently, you will listen better, be more informed, and establish a better rapport and more likely close the deal; be genuinely empathetic.

3. Emotional Decision Making
We justify based on facts but make decisions on emotions. In most sales both are in play and often we over emphasize the facts and forget about the emotions. Take time to consider how those impacted by what you have to offer really feel about it and you might be surprised with the answer you get.

4. Self Management
Inevitably in sales you are going to meet with disappointment. Don’t let this show in front of potential clients. You can manage these emotions and maintain a positive disposition at all times; remain resilient.

Emotionally intelligent behavior can be summed up as doing the appropriate thing with the appropriate person at the appropriate time. In fact some would suggest that EI might be a better predictor of sales success than experience, knowledge or personality. This is not to say that these are not important but more that Emotional Intelligence should not be overlooked.

The Optimal Sales Professional

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What does it take to become an Optimal Sales Professional? What does this even mean? Think about sales people you know who are really at the top of their game on a consistent basis. What are some of their unique characteristics? Why does selling seem so easy and natural to them? The answer to this question lies in understanding the three contributing factors to optimal performance. Though this will be illustrated in the context of a sales professional, the same principles apply to most professionals.

Knowledge

This is the foundational piece that all must have in terms of product presentation, value proposition articulation, coaching skills and confident communications. For any sales person these are the foundational skills that you must have. This KNOWLEDGE provides information to prospective clients and establishes credibility, but it’s not the only reason people will buy from you. Read more

Emotions & Selling

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Recent research conducted by Genos and Quantas Airlines suggests that sales people who demonstrate emotionally intelligent behavior have an edge. In this study it was shown that a group of 40 sales people out performed a comparable controlled group by 12% following their developmental experience with EI (Jennings and Palmer, 2007). So what does a salesperson do who demonstrates emotionally intelligent behavior?

The following is a sample of 4 skills and associated behaviors that can enhance any selling process.

1. Self Awareness

How you show up and present yourself (look, demeanor, attitude, communication style, etc) to a client forms a huge part of how they perceive (and feel about) you. Make it good because their perception of you is their reality. Be very mindful of how you come across. Read more

Sales & Motivation

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What motivates a buyer? Whether dealing with a consumer buying basic living needs or somebody purchasing a large piece of capital, what truly motivates buying decisions? Motivation can typically be categorized in terms of Extrinsic (External) or Intrinsic (Internal), and though we often think of this in the context of performance, there are also many parallels in terms of what it might mean for a potential buyer.

Extrinsic Motivation is primarily driven by a logical justification. In performance it is reward and for a buyer this translates to how much does it cost, what is the technical specification, how long will it last, what happens if something goes wrong, etc? Intrinsic Motivation is much more influenced by an emotional rationale. Again in performance the parallel is recognition, and so for a buyer this equates will it make me feel good, do I trust the salesperson, what will others think about it, do I like the look of it, etc? Read more