What is so important about developing a personal brand? A personal brand will help to clearly and consistently define, express and communicate who you are, whom you serve, and why you have chosen to dedicate your life and work to serving your target market. It allows you to stand out by identifying what is unique about you.
A personal brand should be clear, consistent, authentic, memorable, meaningful and personal. There are two main components.
- Your Who and Do What Statement
- Your Why You Do It Statement.
To develop your Who and Do What Statement consider:
- The specific problems you solve
- Who you solve them for
- What the results are
Example: “I help professional services providers get all the clients they want.” Your potential clients can see if you help people in their particular situation.