What I “LIKE” about you: Facebook page for a coaching practice

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By Rachel O’h-Uiginn, Undercurrent Coaching

Part III of a series of articles focusing on the integration of social media in a coaching practice.

The Facebook “Like” button is quickly become a cultural icon. A little thumbs up goes a long way, so why not give your coaching business that extra boost of confidence? Creating and promoting your practice via a Facebook page will help contribute to a community online with your brand at the center.

When managing your Facebook page, consider these approaches: Tell; don’t sell, quality content and positive interaction.

The quickest way to lose followers on Facebook is by being pushy and one-dimensional about your services. Remember – Facebook is driven by behaviors and interests, and people can sense when someone is being gimmicky. Tell your coaching success, benefits and opportunities in a way that speaks to your audiences’ curiosity; don’t sell it to them.

As discussed in the previous article “Pillars of social media,” your mission and message should echo throughout all your page posts. Engage your fan-base by providing interesting, relevant and action-oriented content. You want your followers to get excited when your post appears in their home feed. They trust that you’re able to speak to their desires and needs. Read more

Social Media – If You’re Not In It, You’re Not With It!

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I have decided to take the proverbial plunge into Social Media and, quite honestly, I feel like a child back in Kindergarten. However, I am very clear on the purpose and totally believe that I should do this in order to grow my business. Social media is such that if “you’re not in it, you’re not with it”. If nothing else, consider the younger generation today who will be your clients tomorrow. How might you market most effectively to them?

So here’s the kindergarten version of how social media works:

Before you get into this race you must have a strong and flexible website. For me, the whole purpose of a social media strategy is simple: to drive people to our website so that they can learn about the business and how we can help or support them.

Blogging is the key. By providing “relevant content to your business”, at least weekly (which I am committing to do!), this fresh content will greatly help your search engine optimization. This means that when people Google a word relevant to your business you will appear higher in the rankings. Blogging can also position you as an expert and, in time, people will want to hear what you have to say. If they like it, they will drive others to your website. Read more