The Optimal Sales Professional

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What does it take to become an Optimal Sales Professional? What does this even mean? Think about sales people you know who are really at the top of their game on a consistent basis. What are some of their unique characteristics? Why does selling seem so easy and natural to them? The answer to this question lies in understanding the three contributing factors to optimal performance. Though this will be illustrated in the context of a sales professional, the same principles apply to most professionals.


This is the foundational piece that all must have in terms of product presentation, value proposition articulation, coaching skills and confident communications. For any sales person these are the foundational skills that you must have. This KNOWLEDGE provides information to prospective clients and establishes credibility, but it’s not the only reason people will buy from you. Read more

Pillars of a Successful Social Media Strategy

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By Rachel O’h-Uiginn, Undercurrent Coaching

Part II of a series of articles focusing on the integration of social media in a coaching practice.

Implementing a social media strategy in your coaching practice will increase your online visibility and help enhance the relationship between current and potential clients. Like any successful endeavor, it helps to have a plan of action. Consider these four pillars of an effective communication strategy: mission, message, medium & management.

Mission: What is the purpose of your coaching practice? How is this being expressed to current/potential clients? A mission statement is a crucial part of any business as it sums up what your work is about. In social media, your online content should always pay respect to your unique mission statement because it’s the focal point of your business and what people will identify most with.

Message: What are you trying to convey and how are you sharing it? Once you have a clear understanding of your mission, messaging needs to be on target with it. Diluting your message with non-relevant information, such as something totally outside your niche, will confuse people and actually diminish their trust that you’re talking to their needs. Messages may take the form of blog posts, status updates, Tweets or any other content you’re creating. Read more