For individuals entering the field of coaching there are no shortage of people and organizations to help you. There are programs to become certified as a coach, programs that will provide tools and indeed programs that will help you with business development. After that, you are essentially on your own.
The question that needs to be asked is who apart from all these individual coaches is helping to generate the demand for these services? More specifically what would it take to actually get all those people who are in need of some sort or support or guidance to consider hiring a coach? Most people do not readily understand the benefits of coaching. Which begs the question as to whose responsibility is it to make the public aware of this?
In previous blogs, collaboration on the part of coaches has been highlighted as a key factor in terms of educating and creating market demand. Scale offers variety, credibility, collective knowledge and financial strength to make a meaningful impact. Read more