coaching business

Professional Coaching – The Entrepreneurial Challenge

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Do you want to be a coach or do you want to create a coaching business? Your answer to this question will have a huge bearing on where you place your emphasis and consequently your likelihood of business success.

If you are relatively new to the profession of coaching and are doing this with a view to getting clients and establishing a practice of your own, here are a few key tips.

1. Be fully committed to building a business first

Most new businesses irrespective of service or product rarely generate revenue straight out of the gate. So commit yourself 100% to the business from day 1 which should be when you register for training and not when you get your certification.

2. Establish a niche that is a descriptor

If you say you are a Life Coach or a Professional Coach this is very vague and certainly does not separate you from the pack. However if you say you are an Executive Coach or a Wellness Coach this is much clearer in terms of who you help and in general the challenges you work on. So refine your descriptor as much as possible. Read more

Promoting Your Business

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Chet Holmes, author of The Ultimate Selling Machine, speaks about some pretty astounding statistics when it comes to selling. He claims that in most cases 3% of people are in the market for your product and that maybe another 7% might be open. The other 90% is not in the market at this time.

This is pretty scary and you might rightfully wonder how are you going to even find that 10%, let alone the 3% who want your product? The answer lies in you ability to communicate your message in such a compelling way that even those within the 90% become interested in what you have to sell, thus making your likelihood of success far greater. Read more

Business 101 for a New Coaching Business

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Blog Contributor Maggie French is a Business Coach and former Financial Executive. She helps people seeking to balance the key elements of running their business.

You are coaching, soliciting new clients, giving workshops and all excited about your new venture. But do you wish to simply offer Coaching Services or run a Coaching Business? What are some of the basics for all businesses when starting out? Read more