Chet Holmes, author of The Ultimate Selling Machine, speaks about some pretty astounding statistics when it comes to selling. He claims that in most cases 3% of people are in the market for your product and that maybe another 7% might be open. The other 90% is not in the market at this time.
This is pretty scary and you might rightfully wonder how are you going to even find that 10%, let alone the 3% who want your product? The answer lies in you ability to communicate your message in such a compelling way that even those within the 90% become interested in what you have to sell, thus making your likelihood of success far greater. Read more