Rachel O’h-Uiginn, Undercurrent Coaching
Part IV of a series of articles focusing on the integration of social media in a coaching practice.
If you’re a new coach starting out, or a veteran in need of a re-vamp online, creating a blog is a simple and effective way to build a wider online audience.
Entry into the blogosphere is simple and sites like WordPress, Tumblr & Blogger can have you up and running in less than ten minutes. Many people opt for using a blog as their primary website, and a basic one is free and user-friendly with a majority of the design work already done for you.
Where to start?
DO write about what you know. People understand that a blog is a perspective the writer has, so why not share what you are familiar with? Your posts should put your reader firsts but must authentically be your own voice. This way, your passion, enthusiasm and expertise will come through and readers will appreciate it.
DO integrate your blog into a social media strategy. Your blog is at the core of your online presence and must amplify your message. “A blog can also be the centerpiece for a social media effort, driving visitors from Twitter, Facebook and LinkedIn back to the blog through calls-to-action and landing pages,” explains Douglas Karr, the author of Corporate Blogging for Dummies.