Success Criteria for Internal Coaching

Success Criteria for Internal Coaching

by necoaching

Many organizations are developing Internal Coaches as a means of making this resource available to their staff. The use of External (Executive) Coaches, though it can be very effective, is not always an affordable option and creating an internal resource is helping to address this.

In a recent paper by Ruth Donde and David Rock of Result Coaching Systems, they highlighted how one can measure the effectiveness of training internal coaches. The four parameters under which they assessed the initiative were as follows:


Through a series of pre and post evaluations they assessed participants’ reaction to the training in terms of such things as:

  • Perceived value by the organization
  • Levels of stress experienced.


For this participants were asked questions that assessed their level of confidence in helping others. Examples of questions asked included how they helped others:

  • Manage time and priorities
  • Grow and develop


Through the pre and post evaluations, measures were created that assessed participants ability to demonstrate communication skills and also rate their communication acumen.

Business Impact

The more tangible ROI impact to the business was assessed by reviewing key business metrics around revenue growth, cost control, employee retention, and general productivity of the people directly supported by coaching.

From this it is apparent that the impact of developing internal coaches can have far reaching impact to the organization, both quantitatively and qualitatively.