I have decided to take the proverbial plunge into Social Media and, quite honestly, I feel like a child back in Kindergarten. However, I am very clear on the purpose and totally believe that I should do this in order to grow my business. Social media is such that if “you’re not in it, you’re not with it”. If nothing else, consider the younger generation today who will be your clients tomorrow. How might you market most effectively to them?
So here’s the kindergarten version of how social media works:
Before you get into this race you must have a strong and flexible website. For me, the whole purpose of a social media strategy is simple: to drive people to our website so that they can learn about the business and how we can help or support them.
Blogging is the key. By providing “relevant content to your business”, at least weekly (which I am committing to do!), this fresh content will greatly help your search engine optimization. This means that when people Google a word relevant to your business you will appear higher in the rankings. Blogging can also position you as an expert and, in time, people will want to hear what you have to say. If they like it, they will drive others to your website.
A Facebook Fanpage is a very effective way to let your “Fans” know what is new in your business. This could be a new blog release, a workshop or a new product. Anybody can join this group and if you have something interesting going on, they can very easily pass that information along to their friends. In order to get a Fanpage in the first place, you need to create a personal page, but you can use this minimally.
LinkedIn tends to be more professional and focuses on you, the individual. However, due to its business bias, you can use it to share relevant information and post all sorts of announcements relevant to your organization.
Twitter allows you to put information out on the public domain and if the content is good this can lead to a “following”. People can also re-tweet (or forward) your message to their following and so virally reaches a wider audience.
HooteSuite is my favorite as it has the ability to connect all the social medias together. You can use this feature to automatically update your Facebook, LinkedIn and Twitter accounts all at once and keep an eye on who is communicating with you.
What’s your favorite tool or medium? How do you use it?
Getting ‘with it’!!
Founder, New England Coaching