Do you want to be a coach or do you want to create a coaching business? Your answer to this question will have a huge bearing on where you place your emphasis and consequently your likelihood of business success.
If you are relatively new to the profession of coaching and are doing this with a view to getting clients and establishing a practice of your own, here are a few key tips.
1. Be fully committed to building a business first
Most new businesses irrespective of service or product rarely generate revenue straight out of the gate. So commit yourself 100% to the business from day 1 which should be when you register for training and not when you get your certification.
2. Establish a niche that is a descriptor
If you say you are a Life Coach or a Professional Coach this is very vague and certainly does not separate you from the pack. However if you say you are an Executive Coach or a Wellness Coach this is much clearer in terms of who you help and in general the challenges you work on. So refine your descriptor as much as possible.
Coaching does not sell – it’s the ‘positive outcome” that clients place the value in; so emphasize this. Share how you have helped others long before speaking about how the process works.
4. Leverage your past to build credibility
Most coaches have tremendous knowledge, wisdom and experience; this, appropriately positioned can create instant credibility even if new to coaching.
5. Seek out multiple income streams
What about other activities such as speaking, writing, consulting, training, etc that, not alone will help market your coaching services, but also become additional sources of income.
6. Create partnerships with either other coaches or similar helping professions
In working with a group of like minded individuals you can build scale, credibility and diversity of products offered.