By Rachel O’h-Uiginn, Undercurrent Coaching
Part II of a series of articles focusing on the integration of social media in a coaching practice.
Implementing a social media strategy in your coaching practice will increase your online visibility and help enhance the relationship between current and potential clients. Like any successful endeavor, it helps to have a plan of action. Consider these four pillars of an effective communication strategy: mission, message, medium & management.
Mission: What is the purpose of your coaching practice? How is this being expressed to current/potential clients? A mission statement is a crucial part of any business as it sums up what your work is about. In social media, your online content should always pay respect to your unique mission statement because it’s the focal point of your business and what people will identify most with.
Message: What are you trying to convey and how are you sharing it? Once you have a clear understanding of your mission, messaging needs to be on target with it. Diluting your message with non-relevant information, such as something totally outside your niche, will confuse people and actually diminish their trust that you’re talking to their needs. Messages may take the form of blog posts, status updates, Tweets or any other content you’re creating.
Medium: What social sites are you using and what’s your approach to each? All social platforms are not created equal. What works in Facebook may not work in Twitter. Social media is a digest of information and is designed to attract people into exploring more. Leveraging the best uses for your given platform will increase the likelihood of others finding value in your offerings.
Management: How are you organizing, analyzing and adapting your digital content? This is the most underrated part of a strategy, but holds the key to your business’s success. Using tools [like Hootsuite and Google Analytics] to help you manage various social streams will lessen the burden and can provide great feedback to your content’s reception. Dig deeper into the world of analytics and you’ll better understand how people are interacting with your presence online.
To stay in people’s radar, you need to be consistent and relevant in your communications and your coaching practice will greatly benefit from a thoughtfully drafted and implemented strategy.
Rachel O’h-Uiginn of Undercurrent Coaching helps ignite the personal development of the Millennial Generation. For more information, please visit her website.