What is so important about developing a personal brand? A personal brand will help to clearly and consistently define, express and communicate who you are, whom you serve, and why you have chosen to dedicate your life and work to serving your target market. It allows you to stand out by identifying what is unique about you.
A personal brand should be clear, consistent, authentic, memorable, meaningful and personal. There are two main components.
- Your Who and Do What Statement
- Your Why You Do It Statement.
To develop your Who and Do What Statement consider:
- The specific problems you solve
- Who you solve them for
- What the results are
Example: “I help professional services providers get all the clients they want.” Your potential clients can see if you help people in their particular situation.
To develop your Why You Do It Statement consider:
- Who you are at your core
- Why you do what you do
- Why people should work with you
Example: “To help people think bigger about themselves and build a thriving business.” This allows potential clients to know if they connect emotionally and philosophically with the reason you do what you do.
Keep it simple. Stay focused on these two aspects of your personal brand until you feel you are fully expressing yourself by these statements.