By Rachel O’h-Uiginn, Undercurrent Coaching
Part VI of a series of articles focusing on the integration of social media in a coaching practice.
Social media engagement is similar to the art coaching. As a coach, you’re equipped with a tool-set that helps others gain clarity and utilize effectively what you’re able to offer them. For those who might be finding it a challenge to start a social media presence for your practice, here’s a new perspective that encourages you to use what you already know.
Listening: In coaching, we’re most effective when we listen closely and respond appropriately to our client’s needs. In social media, listening is crucial– we want to be sure our audience’s interests, concerns and voices are being heard and responded to. Conversation helps both client and audience build a sense of trust, and from that trust, relationships grow.
Validating: All coaching clients want to feel validated for whatever comes up in a session. In social media, this can be expressed by interacting with what your audience is saying, such as commenting on a post they shared or re-tweeting one of their updates. It shows that you’re listening and understanding where they are coming from. Read more