What is the public perception of coaching? Do people truly understand what it is? Do coaches try to sell what they do rather than the benefits to the customer? Is this profession struggling with an identity crisis? To many, the profession of coaching has no consistent message or a formula as to what coaches really do. This is particularly so for those in the Life Coaching space.
Two of the key strategies to addressing this challenge are:
Clearly communicate the Value to the individual consumer.
Coaching on its own does not sell. Many coaches describe the process rather than the benefit. If coaching was a car and you described it as a metal and glass box with four wheels, nobody would see the benefit of owning one. Coaching is the emotional and physical feeling of wellbeing your prospective client will receive from the experience that they are buying. Coaches must be able to communicate the benefits in order to sell the value their client. Read more