Author: necoaching

Key To Success No. 3 – “Who Knows What You Know? “

by necoaching necoaching No Comments

One of the elements to becoming booked solid is being considered credible within your marketplace. As a professional service provider, it is essential to consider the importance of exactly who it is that knows what you know in your area of expertise. Not only do potential clients need to know what you know, but also your marketing and referral partners.

So, what would you like to become known for within your target market? Be as specific and focused as possible. Here are some questions to help you get started.

  • In what areas are you currently an expert?
  • Where do you need to develop your expertise?
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Coaching – State of the Union

by necoaching necoaching No Comments

Having been immersed in the profession of coaching for almost seven years I would like to share with you a brief assessment on its current state under a few broad categories.

  • The Market – Coaching as a profession still remains at an evolutionary stage in its development and understanding. The market is characterized by multiple individuals creating their own coaching practice with a minimal amount of collaboration. This is meeting the needs of the individual coaches but is preventing the profession from creating the scale and recognition necessary to make coaching more mainstream. Executive Coaching remains widely accepted and valued, while Life Coaching needs further refinement and definition. Life Coaches need to be clear in terms of niche definition to better help the public understand the type of service provided.
  • Credibility – Barriers to entry remain relatively low with those serious about this new undertaking as a coach at least investing in being formally trained and certified. Coaches may not be as classroom prepared as therapists or counselors but are receiving much more practical hands on training. This in turn becomes the vehicle through which they can draw on their own knowledge, experience and passion to serve clients effectively. The International Coach Federation continues to gain traction in terms of recognition as the leading professional body of coaches. This alignment with ICF, whether through membership, participation in an ICF accredited coach training program or ICF certification itself, are all important stepping stones to advancing the profession and the individual coach in a credible manner.
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Keys To Success No. 2 -“Develop Your Personal Brand “

by necoaching necoaching No Comments

What is so important about developing a personal brand? A personal brand will help to clearly and consistently define, express and communicate who you are, whom you serve, and why you have chosen to dedicate your life and work to serving your target market. It allows you to stand out by identifying what is unique about you.

A personal brand should be clear, consistent, authentic, memorable, meaningful and personal. There are two main components.

  • Your Who and Do What Statement
  • Your Why You Do It Statement.

To develop your Who and Do What Statement consider:

  • The specific problems you solve
  • Who you solve them for
  • What the results are

Example: “I help professional services providers get all the clients they want.” Your potential clients can see if you help people in their particular situation.

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Key To Success No. 1 – Offer Investable Opportunities

by necoaching necoaching No Comments

The two questions that come to mind are:

  • What is the #1 biggest result you help your clients get?
  • What is their return on investment?

If your potential clients are going to purchase your services and products, they must see them as investable opportunities; they must feel that the return they receive is greater than the investment they made. What kind of products and services could you provide to this market that helps them get the results they want? These have to be in line with what they need and desire.
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New Year’s Resolutions – Make Them Small and Achievable

by necoaching necoaching No Comments

What is it about New Year’s Resolutions (and Goals) that seem to make them so elusive? Yes you want to achieve them, and they’re important to you (at some level), but for some reason life seems to take over and they never get done. The simple answer is to make your goals small and relevant to you personal and professional life. In addition rather than coming up with altogether new things, look at the most important aspects of your life and consider what some slight improvements on these might look like.

Let’s consider the 7 Key Life Elements to help with this:

  • Relationships – what is one way that you could improve a relationship within your family? Maybe it’s your son or daughter, mother or father, husband, wife or partner – pick one! Attend more games, help with home work, go to movies together.
  • Recreation – what is one fun activity that you really enjoy doing? Perhaps you like to run, so why not do a marathon? Maybe you like to act, so why not join a cast in play? Or maybe you like a particular team, arrange to attend more games.
  • Talents – what are you really good at and who might really appreciate your help – however big or small. Help out at church, school or local charity; get back to the hobby you used to love.
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Optimal Performance through Emotional Intelligence

by necoaching necoaching No Comments

In a study by the Hay Group of Fortune 500 companies, it was suggested that Emotional Intelligence (EI) is twice as important as technical capacity in predicting outstanding employee performance and accounts for more than 85% of star performance in top leaders. This is a pretty startling revelation and points to the fundamental importance of understanding Emotional Intelligence and the impact it can positively have on an organization. Let’s look at how this skill set can actually play out in the two primary areas mentioned in the study.

1. Outstanding Employee Performance

Even though having a broad perspective on the various disciplines of business is critically important, demonstrating appropriate behaviors rate higher. For 99.9% of the workforce, interacting positively with other human beings can have an exponential impact on the organization. Positive working relationships, which can be achieved through the appropriate understanding of EI, support innovation, teamwork and reduced turnover among others and, generally leads to much higher levels of productivity.

2. Star Performance in Top Leaders

In order to be promoted within an organization people typically demonstrate considerable capacity in a particular discipline. However when one considers that top leaders surround themselves with people who understand and can execute tactically, the discipline’s importance can diminish considerably. The leadership role is one of getting the work done through an ability to communicate, motivate and inspire others into action. EI skills are the enablers of the behaviors and thinking necessary for top leaders to guide others on this collective path forward.
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Coaching 101 – What is it?

by necoaching necoaching No Comments

In the purest sense coaching is about utilizing specific skills and tools effectively to facilitate a discussion of client self discovery, and support them towards the attainment of desired results. Coaches may certainly share their knowledge but the undertone is one of empowering and enabling on the part of the coach, and then accepting responsibility and taking action on the part of the client. The real work of coaching is not what happens during sessions, it’s what clients do between sessions.

At iPEC Coaching we look at two fundamental sets of skills.

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Employee Engagement & Emotional Intelligence

by necoaching necoaching No Comments

Leaders very often get elevated to high positions on the back of proficient technical capacity. However these abilities can be found lacking when you have to lead from the front rather than manage from the rear. Jim Collins in his book, Good to Great, proposes that Level 5 Leaders must have a blend of professional resolve and personal humility; these are more behavioral traits and indicative of how one must interact with people for optimum results. To be CEO you do not need to have a thorough understanding of every discipline in your business; you need possess the ability to inspire and motivate the people who do. This manifests itself and can now be measured in terms of effective employee engagement. Read more

Emotional Intelligence & Healthcare

by necoaching necoaching No Comments

Much research has been conducted and empirical evidence produced to support the fact that doctors and nurses who exhibit many of the skills associated with Emotional Intelligence (EI) can boost recovery rates and overall patient well being.

In an article by Dr Helen Reiss, she spoke about Empathy in Medicine from a Neurological perspective. Dr Reiss went on to say that “A physician’s attitude and approach affect every aspect of medical care for patients and their families. An empathic bedside manner is no quaint relic of the past. To restore and ensure public trust in the medical profession, new generations of physicians must understand the emotional, physiological, and practical consequences of discarding empathy. One legacy of medical education is overvaluing scientific measurement and undervaluing subjective experiences. The neurobiology of empathy offers hope for those who value the subjective experience of empathy and for those who find comfort in what can be measured.” Read more

Coaching & Educators

by necoaching necoaching No Comments

We hear much about coaching from a personal and business perspective, but it also can play a key role within our education system.

Coaching by its very nature is about assisting somebody to achieve a desired result; it’s about objective support from a trusted adviser to maximize potential and it’s about helping overcome challenges and creating solutions. So bearing this in mind how might effective coaching skills and methodologies help to enhance the educational process?

Let’s perhaps consider the role of the teacher to best illustrate. First of all let’s not underestimate the task; imparting knowledge to a group of kids that inevitably vary in ability, learning styles, knowledge retention, habits, etc cannot be easy. While working off the assumption that the teacher fully understands the curriculum, the bigger challenge may well be making the “transition” to effectively imparting this knowledge. This is where coaching skills can be tremendously helpful in supporting this transfer and here’s how: Read more