One of the elements to becoming booked solid is being considered credible within your marketplace. As a professional service provider, it is essential to consider the importance of exactly who it is that knows what you know in your area of expertise. Not only do potential clients need to know what you know, but also your marketing and referral partners.
So, what would you like to become known for within your target market? Be as specific and focused as possible. Here are some questions to help you get started.
- In what areas are you currently an expert?
- Where do you need to develop your expertise?