Depending on who you speak with, you can get a variety of responses when somebody mentions the word “coaching”. For many it’s associated with sports, for some it’s what executives get to improve their effectiveness, and for others it’s what they observe (sadly!) on reality TV shows. Whatever your perspective, this profession is growing at an exponential rate and here’s what some notable publications are saying:
“In a recent study, training alone improved leadership skills by 22%. When combined with Executive Coaching, improvement jumps to 77%” Fortune Magazine
“The benefits of coaching appear to win over even the most cynical of clients within just a few weeks” Money Magazine
This shift is been driven primarily by two key groups – Changers and Movers. Let’s explore both.
With changes in demographics, technology and the fact that the world is now a smaller place, people no longer feel confined. There is a desire to explore, try new things and “god forbid” find happiness; this is fuelling the Changers. Professional Coaching (and the associated entrepreneurial endeavor) has emerged as a way of enabling these Changers; it provides an opportunity to leverage existing knowledge and experience into a marketable service. And with a much broader scope and application, not alone are these Changers equipped with the knowledge to support clients, but they also have the communications skills to execute effectively.
Movers in turn are the population that is supported by the Changers (i.e. coaching). For many of the same reasons mentioned above (demographics, technology, small world), Movers are now turning to coaches to proactively facilitate more positive outcomes both in their personal and professional lives. They are no longer satisfied with the status quo and want to make things happen. However they also recognize that help is required and are choosing to hire somebody who is objective and honest, with a clear focus on helping them achieve a desired result.
Just as with the interdependence between human and plants to survive, Movers need Changers (and vice versa) in a movement that is allowing people to lead much more optimal lives.