By: Rachel O’h-Uiginn, Undercurrent Coaching
Part I of a series of articles focusing on the integration of social media in a coaching practice.
Social media is an indispensable tool in today’s interconnected world. Those who want to build a successful coaching practice should pay close attention to this new medium of modern life because it’s a reflection of our very basic human need to connect with others. With 4.5 billion active social-media accounts world-wide, it’s understandable that all this can seem overwhelming and you may be thinking “Where do I start? Does it really matter? I don’t even GET it!”
Social media is about conversations. You can be a part of many or few — but at its core, social media is about story-telling and offering others the choice to participate. In a coaching practice, social media is a great way to share your message with a larger audience than you may typically have access to. Becoming comfortable with social platforms will help develop your personal brand, web-presence and relevance in today’s marketplace.
Tools like Facebook, Twitter & LinkedIn are leaders in the social-sphere because they allow users to share their lives with one another, thus creating a supportive network of like-minded individuals. Increasingly, people’s behavior online is organized around their own personal interests, so by tailoring your online content to meet the needs of your audience, you can be sure those within your niche will find you. You just need to speak their language appropriately and consistently.
Do some research to see what type of medium best suits your style and purpose. If you want to create a community with your brand at the center, then Facebook is a great place to start. Those more inclined to enjoy rapid sharing of facts & statistics should check out Twitter, while those who want a more professional and experience-focused site may prefer LinkedIn.
Having an online presence builds credibility and social trust that what you’re providing is relevant and useful. Ideally, your practice will grow to incorporate numerous social mediums to ensure that as many people as possible know about you and start to understand the value in your service.
Just like off-line, all relationships are grounded in trust, knowledge sharing, listening and mutual-growth. Developing a social media component to your coaching practice is a learning opportunity and above all else – it’s about having fun!