Why Become a Professional Coach?
More and more people today are evaluating the prospect of becoming a Professional Coach. What is the lure about this profession that has thousands of people turning their backs on their “secure” careers to take the plunge into the unknown? Here are a few “good to knows”:
1. Leverage Experience – coaching is not about simply learning how to coach and forgetting all the experience, knowledge and wisdom life has taught you. Great coaches are also teachers who can share this information Read more »
Coaching, Marketing and Collaboration?
The profession of coaching is struggling to gain acceptance in main stream primarily due to lack of education, poor communication of the value proposition and finally, how coaches position their businesses. Add to this the lack of understanding of who in fact makes up the market for coaching.
In marketing language, they talk about two constituent groups, namely the Total Served Market and the Total Available Market. Let’s understand what these represent and then contextualize it for the Coaching Profession.
