What does it take to become an Optimal Sales Professional? What does this even mean? Think about sales people you know who are really at the top of their game on a consistent basis. What are some of their unique characteristics? Why does selling seem so easy and natural to them? The answer to this question lies in understanding the three contributing factors to optimal performance. Though this will be illustrated in the context of a sales professional, the same Read more »

By Rachel O’h-Uiginn, Undercurrent Coaching

Part II of a series of articles focusing on the integration of social media in a coaching practice.

Implementing a social media strategy in your coaching practice will increase your online visibility and help enhance the relationship between current and potential clients. Like any successful endeavor, it helps to have a plan of action. Consider these four pillars of an effective communication strategy: mission, message, medium & management.

Mission: What is the purpose of your coaching practice? How is this being expressed to current/potential clients? A Read more »