New England Coaching


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The Possibility Board™

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Keys To Success No. 4 – Choose Your Ideal Clients

  • Are You Attracting Your Ideal Clients?
  • Do You Have Clients That Drain Your Energy?
  • Are You Booked Solid With Your Ideal Clients or Are the “Duds” Getting in the Way?
  • Have you considered a Red Velvet Rope Policy?

It may be time to consider one. Michael Port, author of Book Yourself Solid, highly recommends a Red Velvet Rope Policy that allows in the most ideal clients, the ones who energize and inspire you. It also prevents the ones that are “not ideal” from working with you. This may sound like a crazy concept. You may be thinking, how am I going to grow my business and say no to some potential business. It works!

Many coaches have taken on this challenge and are amazed at how powerful a concept it is for both personal fulfillment and business growth.

Some of the questions to consider when identifying your ideal client:

  • What are the qualities you’d like your ideal clients to possess?
  • What type of people do you love being around?
  • What do they like to do?
  • What do they talk about?
  • How would you define your ideal client?

Identify your ideal client. Determine three criteria for qualifying a “new client”. Then take a close look at your current clients and determine if some of them are draining your energy.

Posted by Deb Bercume and Sherry Dutra, Certified Book Yourself Solid Coaches

About Bill Sex

Bill Sex is President of New England Coaching and specializes in supporting personal, professional and organizational advancement with specific emphasis on coaching skills, emotional intelligence and employee engagement / motivation.

One Response

Comment from Janet Beatrice
Time: February 24, 2011, 12:23 pm

I don’t mean to sound picayune. But I hate referring to any client or possible client as a “dud.”

There are some clients who are not good for anyone – for instance, clients who don’t respect our boundaries and aren’t willing to learn to. We don’t have to accept that. And we can be fussy about who we accept as clients. But it bothers me to see any person referred to as a “dud” of a client.

Thanks for letting me express my point of view.


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