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Coaching – State of the Union

Having been immersed in the profession of coaching for almost seven years I would like to share with you a brief assessment on its current state under a few broad categories.

  • The Market – Coaching as a profession still remains at an evolutionary stage in its development and understanding. The market is characterized by multiple individuals creating their own coaching practice with a minimal amount of collaboration. This is meeting the needs of the individual coaches but is preventing the profession from creating the scale and recognition necessary to make coaching more mainstream. Executive Coaching remains widely accepted and valued, while Life Coaching needs further refinement and definition. Life Coaches need to be clear in terms of niche definition to better help the public understand the type of service provided.
  • Credibility – Barriers to entry remain relatively low with those serious about this new undertaking as a coach at least investing in being formally trained and certified. Coaches may not be as classroom prepared as therapists or counselors but are receiving much more practical hands on training. This in turn becomes the vehicle through which they can draw on their own knowledge, experience and passion to serve clients effectively. The International Coach Federation continues to gain traction in terms of recognition as the leading professional body of coaches. This alignment with ICF, whether through membership, participation in an ICF accredited coach training program or ICF certification itself, are all important stepping stones to advancing the profession and the individual coach in a credible manner.
  • Corporate – More organizations are embracing the coaching concepts and looking to use the coaching model and tools as a much more effective way of managing / leading their people. In addition progressive companies are looking to develop internal coaching capabilities in order to make what might be viewed as “expensive external executive coaching” more accessible to mid level management and high potential individuals. The primary participants are the HR function but management level positions, in all disciplines, are also embracing coaching to help develop more effective communication and interpersonal skills.

The services provided through the skillful execution of the coaching process undoubtedly provide a value on many levels. The key to the accelerated growth of the Coaching Profession is the articulation of this value and the relentless pursuit of helping clients reach their full potential.

Post By: Bill Sex – CEO New England Coaching and Past President ICFNE

About Bill Sex

Bill Sex is President of New England Coaching and specializes in supporting personal, professional and organizational advancement with specific emphasis on coaching skills, emotional intelligence and employee engagement / motivation.

2 Responses

Comment from Richard Walker Butler
Time: January 27, 2011, 1:09 pm

Integrating the life coaching process with financial planning?

Who does have experience with this?

We are financial planners working hard to integrate life coaching into the financial planning process.

We help people enjoy meaningful and fulfilling lives by organizing and simplyfing their financial affairs according to their life purpose and life goals.

Who can help us with this?

Comment from Nancy Feth
Time: January 27, 2011, 2:20 pm

Great article Bill, thank you!

As a relationship coach who is passionate about transformation it is an honor to be part of this evolving profession. It is alive and well!

I’d like to offer coaches and others interested in growing a sustainable business the opportunity to consider being part of a personal development company that is taking coaching and personal development work to a whole new level.

Compass Life and Business Designs is offering affordable coaching through its online, and live group telephone coaching experiences that are solution oriented and happen within an inspired, supportive community.

Coaches no longer need to travel alone, but will be part of strategic communities that help support them in attracting clients and growing their own platform as well. With our recent offering into the corporate market we are poised to experience unprecedented growth and share the gift of coaching with many people. I have been with Compass for almost two years and am enjoying supporting a movement toward authentic awareness through coaching.

For anyone who would like to learn more, email me: nancy@inspireconnection.com or visit http://www.mylifecompass.com/inspireconnection

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