New England Coaching


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Coaching and Choosing a Niche

Professional Coaching can be applied to almost every facet of life.  This is so because it is essentially a process through which you, as a coach, can effectively leverage your own talents, experience and wisdom to help somebody else.  The uniqueness of this individual approach is what drives coaches to carefully choose a niche.

niche targetVery often people get confused or are simply unsure of what their niche should be.  There are the classical ones such as Executive, Business, Career, Wellness or Life but even within these there are areas of specialty.  What is becoming more apparent is that, in an attempt to create differentiation and also demonstrate some expertise, coaches are getting to a “Core Niche”.  This can be defined as the area of specialization most helpful to the client that strongly leverages the unique capabilities of the coach.

This in turn drives business development potential for the coach.  By playing to the unique strengths, selling becomes easier and clients are going to be more drawn to somebody who knows what they are talking about.  By having marketing materials and communication reflect something different allows the coach to separate themselves and have a unique selling proposition.   So differentiation facilitates getting more clients!

However once you begin to service a client, this is where the expertise in the coaching process kicks in.  By its very nature, coaching adopts a holistic approach to people’s challenges; it looks at them in the context of the whole life because nothing happens in isolation.  As the coach looks at the whole person, they help identify these inter dependencies and really help seek the appropriate and sustainable solution.  It’s truly about getting impactful results.  So coaching facilitates servicing clients at the highest level!

However you view it, your niche, as a coach, should define the authentic you.  When it does, selling and coaching becomes exponentially easier and more effective.

About Bill Sex

Bill Sex is President of New England Coaching and specializes in supporting personal, professional and organizational advancement with specific emphasis on coaching skills, emotional intelligence and employee engagement / motivation.

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