Archive for 'Coaching Profession'

Many organizations are developing Internal Coaches as a means of making this resource available to their staff. The use of External (Executive) Coaches, though it can be very effective, is not always an affordable option and creating an internal resource is helping to address this.

In a recent paper by Ruth Donde and David Rock of Result Coaching Systems, they highlighted how one can measure the effectiveness of training internal coaches.

Organizations are now looking to see how they can more fully integrate coaching into their staff training and development. These companies have already embraced this methodology at a senior level where many executive are being exposed to external coaches. However these resources are typically expensive and therefore rarely made available to people outside the executive suite.

Recognizing the benefits, companies are now creating their own cadre of internal coaches, an initiative which is been driven by the Human Resource function. This need is being met by Read more »

The profession of coaching is struggling to gain acceptance in main stream primarily due to lack of education, poor communication of the value proposition and finally, how coaches position their businesses. Add to this the lack of understanding of who in fact makes up the market for coaching.

In marketing language, they talk about two constituent groups, namely the Total Served Market and the Total Available Market. Let’s understand what these represent and then contextualize it for the Coaching Profession.

In a recent Forbes article, it was claimed that the need for coaching within organizations is ever increasing yet for some reason managers are not truly embracing it. This same article also stated that according to the 2010 Executive Coaching Survey, conducted by the Conference Board, 63% of organizations use some form of internal coaching, and half of the rest plan to. Yet coaching is a small part of the job description for most managers. Nearly half spend less than Read more »

Coaches come out of Training Schools with a powerful array of skills and techniques. They understand that they need to develop their business, get clients and provide their services in the most professional manner. However when it comes to Life Coaches there appears to be a reluctance to consider coaching tools or perhaps not a lot are actually available. Executive Coaches use a plethora of tools such as Myers Briggs, Disc, iPEC’s Energy Leadership Index, Genos Emotional Intelligence, Lominger, etc.

Here are 4 reasons why having Read more »

Blog Contributor Maggie French is a Business Coach and former Financial Executive. She helps people seeking to balance the key elements of running their business.

You are coaching, soliciting new clients, giving workshops and all excited about your new venture. But do you wish to simply offer Coaching Services or run a Coaching Business? What are some of the basics for all businesses when starting out?

Executive Coaching has been a part of large corporations for many years and is probably the most widely accepted and recognized form of professional coaching. In many quarters it is seen as a significant “perk” as selective individuals are given the opportunity to develop professionally in a one on one relationship.

In very practical terms Executive Coaching creates a powerful relationship and therefore a context to truly understand what is important and consequently make the right decisions. It operates on a process level to help individuals understand where there are, and where they want to go.

For the individual business Read more »

What is the public perception of coaching? Do people truly understand what it is? Do coaches try to sell what they do rather than the benefits to the customer? Is this profession struggling with an identity crisis? To many, the profession of coaching has no consistent message or a formula as to what coaches really do. This is particularly so for those in the Life Coaching space.

Two of the key strategies to addressing this challenge are: Clearly communicate the Value to the individual consumer.

Coaching on its own does not sell. Many coaches describe the process rather than the benefit. If coaching Read more »

Coaching is fast emerging as a career of choice. By attending a good, recognized coaching school you develop the confidence and credibility to launch your own business. However in what can be an overwhelming experience, here are 6 key tips to consider in selecting the right school for you.

1. Program Structure:

Consider what meets your learning style. It’s important to select a program that is experiential and allows you to practice what you have learned.

2. Cost:

Costs can range from $2,000 to $9,000. The difference is the intensity and quality. In general, the higher the price, the better the Read more »

I have decided to take the proverbial plunge into Social Media and, quite honestly, I feel like a child back in Kindergarten. However, I am very clear on the purpose and totally believe that I should do this in order to grow my business. Social media is such that if “you’re not in it, you’re not with it”. If nothing else, consider the younger generation today who will be your clients tomorrow. How might you market most effectively to them?

So here’s the kindergarten version of how social media works:

Before you get into this race you must have a strong and Read more »